Perceptions are forged in an instant. When they’re favorable, customers take notice; competitors worry and employees work harder. Yet, crafting and delivering the right messages can be tricky. For more than 15 years, Melissa DeLay has been showing others how to use words, gestures and tone to close more deals, increase loyalty and communicate with confidence...even in the most difficult situations.

During her talk, she will share message design and delivery techniques for a variety of bad-news scenarios, including telling a customer no, eliminating an employee's position and collecting on past-due accounts.

BIO: Melissa DeLay, a versatile, frontline communication strategist, has spent more than a decade perfecting her unique approach to message design and delivery. Through a combination of intuition, higher education and countless hours behind boardroom doors, Melissa has mastered the art of making positive impressions. And she’s passionate about teaching others how to unleash their powers of persuasion-of going beyond words-to drive behavior change, inspire innovation and grow business.

When: February 22, 2012

Time:
8:00-8:30 a.m. Registration and Networking
8:30-9:30 a.m. Program/ Q and A

Location and Sponsor: 
Lurie Besikof Lapidus & Company, LLP
2501 Wayzata Boulevard, Minneapolis, MN
(612) 377-4404 ‎ • lblco.com